What’s the big idea? Caroline and Isabel Bercaw were obsessed with bath bombs, but they were frustrated with how the fizzers stained their tub and skin. As a hobby, the 10- and 11-year-old sisters began making their own bath bomb recipes at home. After selling out of the product at two art fairs, they realized Da Bomb Bath could be a real business.
“We never had any formal business education, but our education was really our curiosity,” said Isabel. “We’d ask our parents questions, research online, call business owners. We’d just reach out to anyone. And I don’t know if it’s because we live in Minneapolis, but people were super nice and willing to help.”
“Isabel and I were and are the market for these products,” said Caroline. “We knew what was exciting for us, and we also knew that a lot of products on the market focused on the relaxation aspect of bath bombs. And that’s great, but we saw the opening for the idea of fun and decided that’s what our brand would be about.”
By the numbers: More than six years after launch, Da Bomb Bath remains self-funded and generates more than $20 million in annual revenue. The company’s products are available in retail stores including Target, Ulta Beauty, Hot Topic and Box Lunch.
Read more about Caroline and Isabel Bercaw: How These Teen Sisters Make $20 Million a Year on Bath Bombs