What Profitable Digital Businesses Hope You Won’t Discover

How often do you feel stuck when trying to grow your business?

Since we’re creative people, we like to come up with all sorts of creative excuses reasons for why we just aren’t getting any momentum.

But there’s only one true reason:

You’re stuck when you’re not selling.

The ability to sell is the single factor that separates successful digital businesses from those that struggle.

And some of the most effective salespeople you will ever meet — the folks who sell a million dollars a year or more — would never strike you as “salesy.”

That’s because the killer skills for sales professionals are listening and empathy.

If we want to sell in today’s environment, we have to:

  • Empathize with our potential customers or clients
  • Offer them real solutions that will solve their problems, and
  • Help them feel safe and knowledgeable enough to make a purchase

Traditional “strong-arm” selling falls apart on that last point. It makes people feel unsafe.

And when people feel stressed out or unsafe, they keep their credit cards in their wallets.

Luckily, there’s a much better way …

In Monday’s post, Jerod Morris broke down 7 Golden Rules for Hosting Webinars that Engage and Convert.

On Tuesday, Brian Clark cleared up the role emotions play when it comes to selling in How to Motivate People to Buy.

And on Wednesday, I shared 15 Copy Editing Tips that Transform Your Content into Persuasive and Shareable Works of Art.

It’s important to keep in mind that webinars are a form of content, and you need to know how to create content that converts.

Any space where you interact with prospects is an opportunity to demonstrate value and the additional value of your paid products or services.

Talk with you next week!

— Stefanie Flaxman
Editor-in-Chief, Copyblogger Media

Catch up on this week’s content


There are just too many damn webinars. – Jerod Morris7 Golden Rules for Hosting Webinars that Engage and Convert

by Jerod Morris


When you understand emotional response in terms of motivation rather than feelings, you’ll have a better idea of how to craft your copy. – Brian ClarkHow to Motivate People to Buy

by Brian Clark


Help a reader optimize a part of their daily life through the topic you share. – Stefanie Flaxman15 Copy Editing Tips that Transform Your Content into Persuasive and Shareable Works of Art

by Stefanie Flaxman


The Self-Reliant Entrepreneur with John JantschThe Self-Reliant Entrepreneur with John Jantsch

by Darrell Vesterfelt


How NY Times Bestselling Thriller Author Tess Gerritsen WritesHow NY Times Bestselling Thriller Author Tess Gerritsen Writes

by Kelton Reid