How often do you feel stuck when trying to grow your business?
Since we’re creative people, we like to come up with all sorts of creative
excuses reasons for why we just aren’t getting any momentum.
But there’s only one true reason:
You’re stuck when you’re not selling.
The ability to sell is the single factor that separates successful digital businesses from those that struggle.
And some of the most effective salespeople you will ever meet — the folks who sell a million dollars a year or more — would never strike you as “salesy.”
That’s because the killer skills for sales professionals are listening and empathy.
If we want to sell in today’s environment, we have to:
- Empathize with our potential customers or clients
- Offer them real solutions that will solve their problems, and
- Help them feel safe and knowledgeable enough to make a purchase
Traditional “strong-arm” selling falls apart on that last point. It makes people feel unsafe.
And when people feel stressed out or unsafe, they keep their credit cards in their wallets.
Luckily, there’s a much better way …
In Monday’s post, Jerod Morris broke down 7 Golden Rules for Hosting Webinars that Engage and Convert.
On Tuesday, Brian Clark cleared up the role emotions play when it comes to selling in How to Motivate People to Buy.
And on Wednesday, I shared 15 Copy Editing Tips that Transform Your Content into Persuasive and Shareable Works of Art.
It’s important to keep in mind that webinars are a form of content, and you need to know how to create content that converts.
Any space where you interact with prospects is an opportunity to demonstrate value and the additional value of your paid products or services.
Talk with you next week!
— Stefanie Flaxman
Editor-in-Chief, Copyblogger Media
Catch up on this week’s content
by Jerod Morris
by Brian Clark
by Stefanie Flaxman
by Darrell Vesterfelt
by Kelton Reid